Ecommerce PPC gets interesting as soon as revenue is no longer your sole focus. Margins vary by product, inventory fluctuates, Shopping feeds must be managed, and your top performing campaign by sales may not be your most profitable.
That is where Searchbloom’s approach becomes interesting.
If you’re looking for a managed ecommerce Google Ads agency, Searchbloom’s Shopping campaign management includes product-feed work along with adaptive budgeting, bid strategy optimization, and more from a full search marketing team.
Its biggest selling point isn’t just that it has the ability to power Google Ads. It can tie advertising decisions more directly to ecommerce economics.
Searchbloom Google Shopping
4.5 / 5
Verdict: Solid managed PPC option for mature ecommerce brands looking for profit aware optimization, direct access to analysts, and deeper technical expertise with their ads.
| Category | Score |
|---|---|
| Strategy and optimization | 4.8 |
| Communication | 4.7 |
| Ecommerce expertise | 4.6 |
| Technical support depth | 4.5 |
| Accessibility for smaller advertising programs | 3.9 |
Scores reflect an assessment of the documentation, public feedback, pricing position and delivery evidence.
In This Review
- Who Searchbloom Is Best For
- Why POAS Changes the Ecommerce Conversation
- How Searchbloom Manages Google Shopping
- What the Day-to-Day Partnership Looks Like
- Pros and Cons
- Pricing and Value
- Final Verdict
Who Searchbloom Is Best For
Searchbloom’s expertise is the logical choice for ecommerce businesses who already view paid search as a legitimate acquisition channel vs. a tinkering experiment.
Google Shopping includes aspects such as budget optimization, bid strategy management, category optimization, product-feed management and continuous campaign review. Searchbloom’s larger PPC suite operates across Google Ads, Microsoft Advertising, YouTube, Amazon Ads and Google Shopping, allowing the agency to approach an account that needs something larger than a standalone Shopping campaign.
That breadth matters because ecommerce problems rarely stay inside the advertising dashboard.
Searchbloom has paid media experts as well as SEO, CRO, development and analytics expertise on staff now, but even their job description for the paid-media role mentions working directly with one another. This allows for a seamless transition from discovering a landing-page/track/site issue to remedying the issue.
Why POAS Changes the Ecommerce Conversation
ROAS can make an unprofitable product look attractive.
Revenue-based optimization doesn’t take into account whether one product with a given revenue is much healthier than another. Searchbloom has released an ecommerce case study on a POAS, or profit-on-ad-spend strategy that utilized profit data fed directly into Google Ads and shifted bidding objectives to focus on profitability instead of revenue.
That’s one of the key features for retailers with either large catalogs or inconsistent margins.
What does it change in practice?
- Products that are higher-margin can be weighted more heavily: bidding can be based on true contribution vs. top line sales.
- Budget can flex with performance: Searchbloom mentions reallocating spend from weaker campaigns to stronger ones.
- Targets can take seasonality into account: POAS case study reflects different targets during busy and slow periods.
- Improved business data from bidding: conversion value can more accurately reflect profitability instead of valuing each dollar of revenue the same.
Searchbloom has another helpful ecommerce proof point published in their ShirtSpace case study. Overall Google Ads revenue grew approximately 95% year-over-year (2nd half of 2017 vs 2018) while also experiencing increased transaction volume. Keep in mind this is an older first-party study, so take it more as proof of the agency’s track record instead of a direct projection of what another store will achieve.
How Searchbloom Manages Google Shopping
Shopping performance starts with the catalog.
Google actually says product data provides images, prices, descriptions and attributes used to power product-targeted ads and associate products with pertinent searches. Google’s guidance on product data
That makes Searchbloom’s emphasis on product feeds more important than it initially sounds.
Its blog post explained the auditing process as, “reviews titles, descriptions, images, prices, availability and product attributes, then organizes that info so Merchant Center can understand it.” It also includes category optimization under the heading of Shopping audit work, and states that budget allocation should be treated as an active process rather than a set monthly division.
Google’s Merchant Center help documentation further notes that when used correctly structured data can assist Google in recognizing product information and enable automatic updates to items when pricing or availability changes on a site. Google Merchant Center structured-data guidance
That is why PPC, product-data expertise and development assistance from Searchbloom is more valuable than just ad creation.
Agency will handle campaign structure, creative, bidding and budgets. They can draw on technical specialists when needed if the site or product implementation is part of the issue.
What the Day-to-Day Partnership Looks Like
A managed agency is only valuable if the person making decisions is accessible.
Searchbloom claims partners have direct access to their own analyst instead of routing run-of-mill communications through a separate account manager. Their PPC resources state they focus on continuous campaign review, reporting, budget management and optimization instead of set up and monitor.
Customer feedback outside of Searchbloom backs up that claim. Public feedback on Clutch presently features comments regarding communication, punctuality, expertise and initiative with project management being common threads in Searchbloom relationships. Clutch independently authenticates that Searchbloom is operating out of Utah.
The agency has search accolades from outside industry sources as well. Search Engine Land named Searchbloom a finalist for its PPC category in their 20 Best Commerce Search Marketing Initiative award for 20. Search Engine Land’s 2025 awards finalists
One analyst owns the paid-media relationship and hires experts from other parts of the agency as needed, simple as that.
Pros and Cons
What works
- Profit aware optimization: Allows the agency to optimize for margin/profit rather than just revenue.
- Direct campaign management: creation of ads, bidding, budgeting, campaign organization and ongoing optimization is performed on behalf of the retailer.
- Direct analyst relationship: ability of performance person to communicate directly with business.
- Expanded technical capacity: PPC complements Searchbloom’s SEO, CRO, analytics and development expertise.
What doesn’t
- Doesn’t cater to ultra-small ad budgets: If you’re spending less than ~$3k/month on ads you might not feel sufficiently supported by this level of managed assistance. This can be critical for young stores that are still experimenting with paid acquisition.
- The retailer still has to provide its product data: Searchbloom can clean, enrich and manage your feeds, but someone has to provide Searchbloom with usable source data to work with. Most mature ecommerce platforms have this already in place.
- Subscription-first ecommerce businesses require a fit check: recurring-billing items are subject to further Google Shopping restrictions, and Google Shopping isn’t positioned for online subscription advertising. This will affect merchants selling primarily through subscriptions vs. stores with traditional products. Note: Google allows physical goods subscriptions for certain categories and markets.
Pricing and Value
Searchbloom positions itself at the managed-service end of PPC, not the low-cost freelancer or software-tool end.
This means the value equation is dependent on how much value an ecommerce business can leverage from analyst time, feed work, bidding proficiency, reporting and having access to supporting technical resources.
Agency does not display an easy to find flat Google Shopping management rate on their target page. Leads can request a free action plan instead. Searchbloom says this is provided on a case-by-case basis after meeting with their business development team.
If you’re a retailer who is already investing significant funds in paid acquisition, the service makes sense easily when compared to hiring a handful of specialists yourself.
Final Verdict
Searchbloom approaches ecommerce PPC as a performance system rather than a collection of ads.
Its best evidence may be tying together adaptive budget allocation, product-feed work, advanced bidding along with direct access to analysts and a proven POAS framework that starts moving optimization into real dollars profit.
External agency support is important as well. Development, analytics, CRO, and SEO support provide the PPC team with another avenue if better ads alone will not fix the issue.
If you’re an existing ecommerce brand looking for a search partner that rolls up their sleeves rather than providing another dashboard to stare at, Searchbloom should be your top contender.
Profit-focused strategy is the differentiator.
And for the right ecommerce operation, that is exactly where PPC management should start.
